How to use LinkedIn for your AI visibility – live with additiv

What's it about?

LinkedIn has established itself as a core marketing channel in B2B. Most logistics vendors have a company account on which they post more or less regularly. As if the already opaque algorithm weren't enough of a challenge, a new factor has entered the picture: AI search engines like ChatGPT and Perplexity are increasingly drawing on LinkedIn to fuel their answers. This raises a new question: how do you post for people, for the algorithm, and for AI all at the same time? And what can a company page on LinkedIn actually still achieve?

In this webinar, Tabitha, Social Media and Social Ads expert in B2B at additiv, and Pia Mangold, Head of Marketing at even, explore exactly that question. They will show you the tips and tricks for making your LinkedIn posts citable by AI search engines, how the underlying algorithm is currently changing, and what that means for your company account.

Why you should attend

• you want to fundamentally understand how AI visibility on LinkedIn actually works
• you're not sure whether your LinkedIn posts have any chance of being cited by ChatGPT & Co.
• you're uncertain whether you should be writing for people or for AI, and what that actually means in practice
• you've noticed that the LinkedIn algorithm has changed and want to make the most of it for your company

What you'll take away from the talk

• you'll get a clear answer to whether you're writing for humans or for the machine – and why the two don't have to be at odds
• you'll understand why AI search engines cite certain LinkedIn posts and completely ignore others
• you'll leave with a concrete practical hack for making your posts more discoverable in AI searches
• you'll learn how to use corporate influencers to close the gap that a company account on LinkedIn leaves behind

Speakers

• Tabitha Anders, Social Media and Social Ads expert at additiv
• Pia Mangold, Head of Marketing at even