It ran on referrals. For years. Well.
If you offer fulfillment or contract logistics yourself, you probably know Loewe's starting point from your own business: a stable customer base, grown through existing customers, your own network and personal recommendations. That works, until you want to plan it. Referrals come when they come. You can't double them at the push of a button.
“Waiting on referral marketing simply isn't sensible in the long run. Without a digital strategy behind it, that won't be enough for the next ten years.”
The market doesn't wait.
Costs are rising, competition is getting tighter. And above all, the way buying happens is changing. Decision-makers research digitally first today. They compare service providers long before they pick up the phone, and assemble their own shortlist. Anyone who doesn't show up in this phase is out. Not because the offering is poor, but because nobody simply saw it. For a fulfiller, that's the uncomfortable truth: the best facility and the best team count for nothing if the comparison list is drawn up without you.
A comment on LinkedIn. And an uncomfortable look.
The first contact was coincidence. even founder Andreas Löwe commented on Loewe's profile, at first only because of the similar name. Nina Jasper then took a closer look at even and discovered something she hadn't expected: several direct competitors were already listed.
“I thought to myself: if they're all doing it, then it can't be that uninteresting.”
That turned the question around. No longer “Is platform visibility worth it?” but: Can we afford not to be precisely where the comparison happens? For Loewe, the answer was quickly clear.
Then came the moment that answered everything.
Shortly after the profile went live, the thing happened that no one had expected so soon:
“We actually had someone who came to us directly through even — because they were specifically looking for a mid-sized, owner-led logistics provider. I was completely amazed.”
Nina JasperMarketing & Sales · Loewe LogisticsThat's the difference between reach and relevance. even doesn't flush anonymous traffic onto the website. It brings someone who is looking for exactly the profile Loewe has. For a fulfiller, that's the difference between “offer number 7 in the inbox” and “exactly the vendor I was looking for.”
Let's do the math.
“If we bring in five new customers a year through your platform, we won't need any other one.”
Sounds modest. It isn't. In contract and fulfillment logistics, contracts run for years, not weeks. Five perfectly matched new customers a year aren't a marketing gimmick, but an acquisition channel that pays for itself. Anyone who has ever calculated what a single mid-sized client is worth over the contract term knows how quickly visibility pays off here.
What Loewe is concretely doing now.
Loewe is still at the beginning, a website relaunch and social media build-up are running in parallel. Two things make visibility on even concrete right away:
Sharpen the profile
Specify specialization, industry focus and company size so that exactly the buyers who are looking for a partner like Loewe find Loewe, not just any logistics provider.
Collect real reviews
On even, a reviewer has to be a verifiable customer. That makes the reviews more credible than anonymous stars, and it's precisely this credibility that decides the comparison phase.