Be visible, before anyone asks.
In B2B, strong software alone isn't enough if decision-makers don't have it on their radar. Coglas uses even-logistics.com to become visible earlier in the research process: with a specialized vendor profile, real reviews with full names and a Best Rated WMS badge.
Coglas didn't have a sales problem. Coglas had a visibility problem.
Sales was working. The software was convincing. References were in place. But in B2B, a great deal is decided before a vendor is even contacted.
Ask logistics decision-makers off the cuff for WMS vendors and they usually name just a few familiar ones. Those vendors make the longlist. Many others are never even compared. Not because they're worse, but because they aren't present at the decisive moment.
For Coglas, the central question therefore came before sales:
How does Coglas become visible before a decision-maker actively reaches out?
“If you ask a logistics professional today, they might name maybe five WMS vendors off the top of their head. Those are the ones they know. All the others simply don't exist for them – even if their software is better.”
Real reviews with full names: more credible than any advertising
What Coglas values most about even isn't just profile views or clicks. What matters are real customer voices with names, companies and a verifiable statement.
They turn a vendor profile into more than self-promotion: into a publicly visible proof of trust.
„Flexibel, Innovativ, Nutzerfreundlich. Ein WMS für jeden!“
Coglas WMS überzeugt durch eine benutzerfreundliche Oberfläche, stabile Performance und eine präzise Abbildung zentraler Logistikprozesse. Dank der modularen Struktur lässt sich das System flexibel an unterschiedliche Anforderungen anpassen und bietet eine transparente Darstellung des Warenflusses – individuell zugeschnitten auf jeden Kunden.
For prospects, what counts isn't only what a vendor says about itself. What's decisive is what real customers confirm publicly. It's exactly this trust anchor that works during the research process, often long before the first conversation takes place.
Trust that Coglas makes visible itself.
The strongest signal isn't just that even recognizes Coglas. It's that Coglas actively carries this external review out into the world.
Best Rated WMS badge 2025
Awarded on the basis of real, verified customer reviews. For Coglas, the badge is a portable trust signal: usable on the website, on LinkedIn, in proposals, in sales and at trade fairs.
From the spare-parts store to the shipping center.
even review on coglas.com
Coglas embeds the even review directly on its own homepage, as an external trust element alongside its own customer voices.
Showing an independent review publicly sends a clear signal: Our customer voices are visible. Our quality is verifiable.
Three signals that work before the first conversation
Structured presence in the research process
Solution, features, use cases and reviews in one place. The profile provides orientation before a prospect makes contact.
Reviews with full names
Real voices instead of self-marketing. For Coglas, the verified reviews are one of the strongest trust factors in the profile.
External proof through a badge
The Best Rated WMS badge makes trust visible: on LinkedIn, in sales, at trade fairs, in proposals and on your own website.
A second surface to be found on, alongside your own website.
When someone searches specifically for Coglas, the even profile can appear alongside the company's own website, with reviews, solution details and an independent context.
This expands your visible footprint and strengthens the brand where research happens: in search engines, on platforms and, increasingly, in AI-assisted search processes that evaluate structured sources.
This creates additional presence, without every piece of information having to be explained exclusively via your own website.
By the time the inquiry comes in, the shortlist is often already drawn up.
Many vendors know the feeling: a lead only gets in touch once the comparison is done. Then it's quickly about features, prices and details. The first impression formed long ago.
even starts earlier. Vendors become visible where logistics decision-makers research, compare and build trust. With a profile, reviews and an external badge, signals are created that work before a sales conversation begins.
And yes: even isn't a lead fireworks display with twenty direct inquiries a week. That's exactly what makes this case study credible.
In B2B, demand builds across many touchpoints: a profile, a review, a Google search, a LinkedIn post, a conversation with colleagues. The first contact often can't be cleanly attributed later on.
even is a channel that strengthens these early touchpoints, so that vendors don't only become visible once the decision has almost been made.
The real question isn't whether even will bring you five inquiries tomorrow. The question is whether you're visible when your next customer builds their shortlist.
Your solution is strong. But is it being found?
Like Coglas, you can show up earlier in the decision process: with a specialized vendor profile, real reviews and external trust, long before the first conversation starts.
- Become visible in a specialized research environment
- Collect real reviews with full names
- Build trust before the first conversation starts
- Use the badge and reviews in sales and marketing