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Datenanalyse

Also: Datenauswertung, Data Analysis, Logistik-Datenanalyse, Analytik, Datenauswertung Logistik

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In brief

Data analysis refers to the systematic evaluation of raw data from logistics and IT systems in order to measure performance indicators, identify the causes of deviations, and make well-informed decisions.

Key facts

What is data analysis in logistics?

Data analysis describes the structured process of transforming raw data from operational systems into actionable insights. In intralogistics, this involves data from warehouse management systems (WMS), ERP systems, transport management systems (TMS), scanner logs, telematics, and IoT sensors. Depending on the question at hand, different forms of analysis are applied: descriptive analysis describes the current state and historical trends. Diagnostic analysis clarifies why specific deviations have occurred. Predictive analysis estimates future developments based on statistical models, for example in demand or capacity forecasting.

How does data analysis work in practice?

The analysis process begins with data acquisition and cleansing. Incomplete, duplicate, or inconsistent records distort results – data quality is therefore not an afterthought, but a fundamental prerequisite. Only then does the actual evaluation take place, which can range from simple pivot tables to algorithm-driven methods. Results are presented in dashboards or reports and linked directly to KPIs, such as picking rates, throughput times, inventory turnover, or error rates. For insights to be effective, they must be translated into concrete measures and reviewed on a regular basis – in practice, this step often fails due to unclear responsibilities or missing processes.

  • Data acquisition and integration from heterogeneous source systems
  • Data cleansing and quality assurance as an upstream step
  • Selection of appropriate analysis methods based on the question at hand
  • Visualization and communication of results to decision-makers
  • Translation into operational measures and KPI monitoring

What matters when selecting and implementing a solution?

Whether an analytics initiative actually delivers value depends less on the software used than on three factors: clearly defined and decision-relevant KPIs, a reliable data foundation, and a team capable of interpreting results and translating them into processes. Vendor-dependent above all is how well analytics tools integrate into existing WMS and ERP landscapes. Business intelligence (BI) platforms provide the technical environment, but the actual methodological work – formulating hypotheses, validating models, and interpreting results – remains the responsibility of skilled professionals. Organizations introducing data analysis should also clarify how data sovereignty and access rights are governed, particularly when using cloud-based solutions.

Frequently asked questions

Business Intelligence refers to the technical platform and infrastructure that consolidates and visualizes data from various sources. Data analysis is the methodological work built on top of that data – namely formulating questions, applying analytical methods, and interpreting results.

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