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ROI

Also: Return on Investment, Return-on-Investment, ROI-Berechnung, RoI

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In brief

Return on Investment (ROI) is a business metric that relates the benefit achieved from an investment to the costs incurred.

Key facts

What is ROI?

Return on Investment (ROI) expresses how much return an investment generates relative to the resources deployed. The basic formula is: ROI = (Net Benefit / Investment Costs) × 100. A positive ROI means the investment generates more than it costs; a negative ROI signals a loss. In intralogistics, ROI is frequently used as a decision criterion for projects such as implementing a warehouse management system, automating picking processes, or setting up an automated small-parts warehouse.

How does ROI calculation work in practice?

The mathematical core is straightforward; the real challenge, however, lies in capturing all relevant cost and benefit items completely and honestly. On the cost side, typical items include:

  • Acquisition and implementation costs (hardware and software, installation, training)
  • Ongoing operating costs (maintenance, energy, licenses)
  • Internal project efforts and opportunity costs

On the benefit side, the following are commonly considered:

  • Labor cost savings through automation or more efficient processes
  • Reduced error rates and the resulting lower rework costs
  • Decreased inventory levels and lower capital tie-up
  • Higher delivery quality and the resulting lower complaint costs

The observation period is a critical parameter: the longer the chosen period, the better the ROI typically appears. Three to five years is standard in intralogistics. However, vendors and projects differ considerably in which items they include — a direct comparison of different ROI calculations is therefore only possible if the underlying assumptions are made transparent.

What matters when selecting and evaluating?

An ROI figure alone says nothing about risks, feasibility, or strategic fit. You should additionally consider the payback period, which indicates when the break-even point is reached. For capital-intensive projects, a net present value (NPV) calculation is also recommended, as it accounts for the time value of money. Qualitative benefit aspects such as improved employee satisfaction, scalability, or compliance requirements are difficult to express in monetary terms but should nevertheless be documented in the business case. A frequently contested issue in practice is whether and how revenue increases resulting from improved delivery quality may be credited as benefits — this depends heavily on the specific company context.

Frequently asked questions

ROI is derived from the net benefit of a measure divided by the investment costs, multiplied by 100. The key is to capture all relevant costs (acquisition, operation, training) and benefit items (labor savings, error reduction, inventory reduction) in full. Assumptions and the observation period should be transparently documented.

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