New Markets, New Logistics?: When and How to Outsource Cross-Border Fulfillment – Live with Active Ants

What's it about? 

Many online shops eventually grow beyond their home market – but their own logistics infrastructure isn't ready for it. No local carrier network, no transport management, no experience with country-specific requirements and delivery structures. The result: shipping costs that are too high, delivery times that are too long, and in the worst case, poor Reviews because parcels don't arrive or arrive late. The problem: there is no one-size-fits-all Solution. Whether it's your own carrier network, a global Vendor, or an external fulfillment partner – the right approach depends on volume, target market, and internal resources, and most retailers don't have this on their radar before the first problems arise. Daniel Wien from Active Ants explains when it makes sense to outsource cross-border fulfillment, what a good partner needs to deliver in concrete terms – and which pitfalls to watch out for when entering new markets.

This Webinar is part of the series "How to Get Cross-Border Shipping Right". 

Further events in this series:

• Global vs. Local Carriers: Finding the Right Solution with the Right Criteria – Live with shipcloud (Tuesday, 23 June 2026): Anyone shipping internationally will sooner or later face the question: When is a global carrier enough – and when do local Vendors make more sense? shipcloud shows which criteria really matter when choosing a carrier and how to find the right setup for your own requirements.
• 48-Hour Delivery in 40 Markets – How the Fulfillment Behind It Works – Live with DHL Supply Chain (Friday, 26 June 2026): One consumer electronics manufacturer, 40 global markets, one promise: every customer receives their parcel within 48 hours. DHL Supply Chain demonstrates how this works logistically using a real-world customer case.

Why you should join

• you've set up your shipping exclusively for Germany so far and are considering expanding into new markets
• you don't know at what point it's worth handing fulfillment over to a partner
• your international delivery times and costs are no longer working and you don't know why
• you want to understand the real risks involved in cross-border shipping – and how to avoid them
• as a growing online shop, you can no longer manage logistics on your own – or simply don't want to

What you'll take away from the talk

• at what volume and growth stage outsourcing really makes sense
• which internal processes you can hand over – and what you should keep control of yourself
• how an external fulfillment partner organises international delivery in practice
• what questions you need to ask a potential partner before you sign
• what typical online shops underestimate when outsourcing cross-border for the first time

Speaker

• Daniel Wien, Business Development Manager at Active Ants
• Moderator: Andreas Löwe, CEO of even