New Markets, New Logistics?: When and How You Should Outsource Cross-Border Fulfillment – Live with Active Ants

What's it about? 

Many online shops eventually grow beyond their home market – but their in-house logistics aren't ready for it. No local carrier network, no transport management, no experience with country-specific requirements and delivery structures. The result: shipping costs that are too high, delivery times that are too long, and in the worst case, poor Reviews because parcels don't arrive or arrive too late. The problem: there's no one-size-fits-all Solution. Whether it's your own carrier network, a global Vendor, or an external fulfillment partner – the right approach depends on volume, target market, and internal resources, and most merchants don't have this on their radar before the first problems arise. Daniel Wien from Active Ants explains when it makes sense to outsource cross-border fulfillment, what a good partner actually needs to deliver – and which pitfalls you should be aware of on the road to new markets.

This Webinar is part of the series "So gelingt dir der Cross-Border-Versand". 

Further events from this series:

• Global vs. Local Carriers: Finding the Right Solution with the Right Criteria – Live with shipcloud (Tuesday, 23 June 2026): Anyone shipping internationally will sooner or later face the question: When is a global carrier enough – and when do local Vendors make more sense? shipcloud shows which criteria really matter when choosing a carrier and how to find the right setup for your own requirements.

Why you should attend

• you have designed your shipping exclusively for the domestic market so far and are considering expanding into new markets

• you don't know at what point it makes sense to hand fulfillment over to a partner

• your international delivery times and costs are no longer working and you don't know why

• you want to understand the real risks involved in cross-border shipping – and how to avoid them

• as a growing online shop, you can't or don't want to handle logistics on your own anymore

What you'll take away from the talk

• at what volume and growth stage outsourcing truly makes sense

• which internal processes you can hand over – and what you should keep control of yourself

• how an external fulfillment partner organizes international delivery in practice

• what questions you need to ask a potential partner before you sign anything

• what typical online shops underestimate when outsourcing cross-border for the first time