PPWR after the initial shock: What's really urgent now – live with Max Haschke

What's it about?

Since PPWR came into force in August, many companies have been in a panic: everyone is suddenly talking about "we have to, we have to", without any clarity on what is truly urgent and what can wait. Part of the reason is that a company's own role in the supply chain is complicated – not just from company to company, but sometimes even from one packaging type to another within the same business. Max Haschke advises companies on exactly these questions day-to-day, and in this webinar he puts into perspective what was justified about the initial panic and what has since been reassessed. He'll also provide concrete next steps to take away. Because PPWR is not a one-time project – it will be with companies for years to come. (Not a substitute for individual legal advice.)

This webinar is part of the series "PPWR and Packaging Automation".
Further events in this series:

• Packaging Machines Overview: Which Automation Makes Sense for Whom? (Tuesday, 06.10.2026): XPROMA provides an overview of common automation technologies in packaging and shows you how to find out what you really need.
• Data from the Packing Line: From Efficiency to Void Fill Rate (Thursday, 08.10.2026): Ranpak shows which key metrics an automated packing line delivers and how you can use them for your performance and PPWR compliance.
• Box Last Packaging: How a Custom-Fit Shipping Carton is Created and What That Means for PPWR (Friday, 09.10.2026): CMC shows how the box-last approach works technically, when it pays off, and what role it can play for PPWR.

Why you should attend

• you've felt completely behind since 12 August and don't know where to start
• you're wondering which PPWR obligations are truly urgent for you and which can still wait
• you're wondering why assigning roles in the supply chain is so complicated and what it actually depends on
• you want to know what was justified about the initial panic in August and what has been put into perspective since then

What you'll take away from the talk

• a clear picture of what is truly urgent with PPWR right now and what can wait
• an explanation of why role assignment in the supply chain is so individual
• an honest assessment from real-world consulting practice, without sugarcoating
• concrete next steps you can still take right now

Speaker

• Maximilian Haschke, independent packaging consultant
• Moderator: Andreas Löwe, Founder & CEO of even