Webinar Series: How to Successfully Set Up Cross-Border Shipping

Online retailers looking to expand into new markets quickly run into limitations: their own logistics are set up for Germany, international carrier structures are unfamiliar, and building a proprietary network takes time, money, and expertise. Yet cross-border shipping is not an exclusive privilege of large corporations — growing online shops can also set up international shipping efficiently and professionally, provided they make the right decisions from the start.

In our webinar series, together with practitioners and industry experts, we show how companies can successfully build and scale their cross-border shipping operations: in compact 30-minute webinars, we discuss concrete approaches, carrier strategies, and fulfillment solutions — practical, honest, and without a sales pitch.

The free webinars at a glance:

• Global vs. local carriers: Finding the right solution with the right criteria – live with shipcloud (Tuesday, 23 June 2026): Anyone shipping internationally will sooner or later face the question: when is a global carrier sufficient — and when do local Vendors make more sense? shipcloud explains which criteria really matter when choosing a carrier and how to find the right setup for your specific requirements.
• New markets, new logistics?: When and how you should outsource cross-border fulfillment – live with Active Ants (Wednesday, 24 June 2026): At some point, many online shops hit the limits of their own logistics. Active Ants explains at what point it makes sense to outsource cross-border fulfillment, what a good partner needs to deliver — and which pitfalls you should be aware of.
• 48-hour delivery across 40 markets – how the fulfillment behind it works – live with DHL Supply Chain (Friday, 26 June 2026): A consumer electronics manufacturer, 40 global markets, one promise: every customer receives their parcel within 48 hours. DHL Supply Chain demonstrates how this works logistically using a real-world customer case.

Among other things, you will learn:

• when local carriers are the better choice — and when they are not
• at what volume cross-border fulfillment outsourcing becomes worthwhile
• which mistakes retailers most commonly make in international shipping
• how to efficiently leverage local delivery networks across different markets
• what you need internally to set up cross-border shipping in a professional manner

You should join us if you

• have so far only set up your shipping for Germany and want to enter new markets
• are unsure whether to connect carriers yourself or rely on a fulfillment partner
• are noticing that your delivery times and costs for international shipping are no longer working
• are a growing online shop that no longer wants to manage logistics entirely on your own

• want to understand which country and carrier combinations actually work

   

What is behind cross-border shipping? Expanding into new European markets involves more than just signing a new shipping contract. Local carrier networks, country-specific delivery expectations, and varying return rates make international shipping complex — and costly if you choose the wrong setup.

In-house fulfillment or outsourcing? Many online shops start with their own shipping — and eventually hit capacity limits. When does it make sense to switch to an external fulfillment service provider, what do you give up in the process, and what do you retain control of? These are the central questions addressed throughout the webinar series.