Gamification: Gimmick or Business Booster? - with Falk Ebert

Gamification: More Than Just a Trend

It's long been proven: people love games – not just in the form of video games, but also in everyday mechanisms. Progress bars, points, rewards and leaderboards are just a few examples of gamification elements that can increase motivation. But when does gamification really work? And where might it even lead in a dangerous direction?

Falk Ebert emphasizes: "When gamification is done well, it creates motivation without exerting pressure." A classic example is the language learning app Duolingo: Those who practice daily receive virtual rewards and maintain a "streak" – a mechanic that keeps many users engaged long-term. But: "There's also the point where you ask yourself: Am I still learning, or do I just not want to lose my streak?"

Gamification in Business Context: Meaningful or Gimmick?

Companies use gamification strategically – but not always meaningfully. A well-known example from logistics: warehouse employees scan barcodes to pick products. Some companies reward the fastest with leaderboards or bonuses. But is that really motivating? "When employees are intrinsically motivated, gamification can actually demotivate them. It always depends on how it's implemented," says Falk.

This also applies to the so-called Industrial Metaverse. While the progress of the classic metaverse remains questionable, digital twins and simulation models are already reality in industry. They help companies optimize processes – often with game-based elements that make getting started easier.

Where Gamification Works – and Where It Doesn't

Gamification can be a powerful tool – but it's not a cure-all. Companies should ask themselves: ✔ When and why is gamification worthwhile for my product or processes? ✔ Which target group do I want to reach – and how do they respond to game-based elements? ✔ Is my measure genuine motivation – or just disguised manipulation?

An example: Progress bars in online profiles like LinkedIn or application platforms seem motivating – or do they? "Many people only click 'complete profile' to reach 100% – not because they really want to," says Falk. Gamification must therefore be used with care.

Conclusion: Playing as a Success Strategy?

Whether in marketing, product design or corporate strategy – gamification is here to stay. The challenge lies in using it meaningfully and not falling into the manipulation trap. Falk's conclusion: "People have been playing since ancient times. Those who use gamification correctly can achieve a lot – but only if it really makes sense."

👉 Curious? Then listen to the full episode!

Spotify:https://spoti.fi/3XFNrOd Youtube: https://youtu.be/at1ggLMIWXM

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